“I feel the most comfortable helping businesses where there are operational and leadership problems, turning these problems into opportunities. I have been very lucky with the support and learning that I have acquired over my career, if I can help other people achieve their goals, then not a second of that sometimes difficult learning is wasted.”Alix Doherty

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Alix Doherty

Having spent her life immersed in family business operations and with a commitment to professional growth, learning and improvement. Alix thrives in adding value to family business operations through mentoring, product, market and business strategy creation & implementation. With a unique skill set from a broad range of disciplines and experience she is uniquely placed to help overall business performance and leadership.

Creating Value from Experience

Experienced in operational process understanding how to reduce operating and overhead costs leading to enhanced EBIT, ensure data and systems integrity, seek and establish new product and vertical market opportunities, ensuring your business is healthy and positioned for you to achieve your end game of exit, scale up or succession.

► Leveraging from her own experience I am able to build, execute and deliver strategies for scale-up, exit and succession. Understanding the family business dynamics to transform SMEs and enhance their sustainable competitive advantage.

► Between 2012 and 2017, as the second generation, Alix successfully grew Doherty Trade Services by 400% into one of the largest privately held trade maintenance companies in South Australia, working collaboratively to improve maintenance and asset management of 20,000 properties for the SA Government. Doherty Trade Services was acquired in 2017.

► Helping clients avoid the dangers and pitfalls of business, many of which she has experienced as entrepreneurs, partners, next-generation and successors.


► Accredited Family Business Advisor with Family Business Australia

► AICD Member

► Founding Member & Certified Australian Business Restructuring and Turnaround Practitioner

►BCOM (Flinders University, 2003)

►Global Executive MBA (INSEAD, Singapore, 2021)

► 2013 Telstra Women’s Business Awards Young Business Woman of Year State Finalist